At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.
With the growth of technology and the increasing number of consumers and stakeholders relying on digital platforms to gather information and find local businesses, the majority of multi location businesses have shifted their focus to digital marketing and franchise advertising to strengthen their enterprise marketing system and support franchise development.
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